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  • Sep
    30

    Report: Most People Don’t Want Online Tracking Even If It Means Relevant Ads Or Savings

    Filed under: Uncategorized;

    Get ready marketers: a credible new report with sweeping implications from the University of Pennsylvania and UC Berkeley is likely to be the nail in the coffin of self regulation of online advertising. Specifically I’m talking about behavioral targeting, which largely concerns online display advertising but does marginally touch search at Yahoo and Google.
    The NY [...]

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