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  • Sep
    30

    The B2B Content Equation

    Filed under: Uncategorized;

    B2B Internet marketers often struggle mightily with website content.
    From an SEO perspective, content is a key component in any successful search program (more keyword opportunities, longer tail terms, freshness to encourage more frequent crawls, internal cross-linking opportunities, inbound link building materials, etc.).
    The most common obstacles to content generation that B2B marketers express are time and [...]

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