As an extreme example of that, we did some eye-tracking with Chinese search engines and we found that with Baidu in particular, people were using it to look for MP3 files to download. So when we first saw the heat maps …. One of my first studies was to look at the comparison of what a search engine brand would do to how searchers interpreted the results.

The rest is here:
Talking Search with Jim Jansen at Penn State

As an extreme example of that, we did some eye-tracking with Chinese search engines and we found that with Baidu in particular, people were using it to look for MP3 files to download. So when we first saw the heat maps ….

See the article here:
Talking Search with Jim Jansen at Penn State